Industry-leading sustainability messaging for Autodesk.
Working with the creative agency Catalysis Communications, I wrote a series of landing pages, video scripts, paid ad campaigns and email marketing sequences to spread Autodesk’s sustainability messaging about the Earth’s most precious resource: water.
Autodesk's sustainability messaging centers on empowering innovators to design and build a better world through technology.
But in the case of the water industry, there are multiple stages across its lifecycle, multiple pain points for water organisations, and multiple solutions Autodesk provides.
All of the above needed to be achieved with the following Tone of Voice:
Informative. The brand is a helpful guide that’s always providing useful information, solving pain points, and providing a clear solution.
Casual. Autodesk doesn’t take itself too seriously and uses informal, conversational language — without sounding too cheeky or playful.
Sophisticated. Autodesk’s ICP is often technical and aimed at high-level engineers, so the copy needed to respect their intelligence rather than oversimplifying, while still avoiding jargon and overly esoteric language at all costs.
Immersive video scripts
The Autodesk Water team wanted their videos to take the audience on a journey through every stage of the water cycle in order to convey the versatility of Autodesk solutions.
Here’s an example of a video script I wrote:
